Cereals are among the favorite go-to breakfast meal of kids, coming in various shapes, sizes, and flavors. The best thing for brands when marketing them is that with the cereal packaging boxes, they can directly target the young audience. Custom cereal boxes thus play a pivotal role as branding tools, with complete details of the relevant brand, contact information, as well as product composition, serving size, and nutritional details.
The fonts and text styles on these custom-printed cereal boxes are carefully chosen in a manner to entice kids, attract young eyes, and direct them towards impulse buying. Here in this post, we will shed light on how brands can utilize smart typography and bold fonts like visual magnets.
Why Typography Matters in Kids’ Cereal Boxes?
Typography is an essential design element that means a fine arrangement of letters and the entire text on the relevant cereal box. It is not just merely confined to reading the text, instead, typography serves as a great element for sparking fun, excitement, and curiosity among the buyers. As kids are quite emotional creatures and respond in the same way to texts, fonts, and shapes, even before they read something, adding playful fonts like those of Froot Loops brand or similar ones can help brands showcase the persona of their cereals while helping build its image solidly in the young minds.
Key Elements of Kid-Friendly Typography
1. Bold and Trendy Fonts
With big and bold fonts, brands can easily catch the young eyes even from a distance. Such fonts seem empowering and strong and assert the brand’s authoritativeness. There are certain fonts to choose from in this regard, such as Comic Sans and Luckiest Guy. With such rounded, fun, and friendly fonts, brands can put up a better box display for the kids.
2. Playful and Energetic Style
There are many fonts with a bouncy and wiggly or unorthodox style, that make it even fun to lay eyes at. Such fonts are the best depiction of a brand’s energy and enthusiasm and thus kids would like to get associated with such brands for a playful breakfast time. These fonts can depict the brand’s exciting, soft, or loud personality, as per their cereal flavors and offerings.
3. Readable at a Glance
There are many kids who are too small to give a fine read to what’s mentioned on the box of cereal. A cereal with a bear on the box, or a cereal with a frog on the box may catch their eyes, but when it comes to the typography, brands need to put up a readable font. Kids can thus recognize the specific shape of the word. Thus, using clean fonts with precise spacing and ensuring kids can identify the brand from afar can result in a win-win situation for cereal brands, leading to grabbing instant attention at the most crowded retail aisles.
Is There Any Emotional Impact of the Font Choice for Kids?
Surely, there is! As aforementioned, kids often directly associate themselves with certain fonts and visual elements on the cereal box. Therefore, same like colors can create emotions, and several font styles can also directly invoke emotions, which include:
- Curvy and round fonts look fun, soft, and safe
- Spiky or jagged fonts depict a message of excitement or wild energy
- Handwritten fonts look more friendly and personal, directly communicating emotionally
How Colors Work with Typography on Cereal Packaging?
On custom cereal boxes, typography is never just associated to only black and white. The use of colors is quite significant in drawing the attention of kids who are normally attracted to high-contrast colors. Thus, brands can highlight their name by matching the fonts with bright colors such as red, yellow, and blue. Also, they need to keep a contrast between the background and font color so that the words are clear and easy on the eyes. Certain cereal brands employ typography in a greater strategy. The font style they keep is quite similar to the personality of the mascot or the theme of the cereal. Such as:
- Cereal with a jungle theme may have a thrill-sparking and exploratory font.
- A cereal with a space theme may have a digital or futuristic-looking font.
Interactive Typography- Fonts That Invite Touch or Play
All modern brands now are designing their cereal packaging with utmost attention, exuding their creativity so that children would want to come forward and interact with them. As an example, there are fonts used that are bumpy or raised so that children can touch and feel letters. Another technology is augmented reality, where children can easily scan the font or logo using a smartphone to open a game or animation. Such cool features are what make the text not merely a sight to see, but an enjoyable experience that keeps kids entertained even when breakfast is over.
Tips for Designing Typography That Appeals to Kids
Brands must keep a few factors in mind when designing cereal boxes for children. All of the fonts should be big and bold enough to be read, even when one is not close to the box. Avoid putting too many words or lots of information. Rather, make the words crisp and strong such that they become easy to grasp. The font that you use on these boxes must be of the same personality as the product. An example is that wild and colorful cereal should carry a fun and funky font. In addition, such brands should use colors that make a good combination and help to correctly convey the brand’s message regarding the cereal.
Hope the information helped you. Get in touch with Packaging Mania for free of cost design help regarding the selection of typography and font styles for your box of cereals.
